We are passionate bout natural colors, and we can now also offer e-number-free colors (Coloring Foodstuff). These fall under the FruitMax® product group.

  • Annatto
  • Anthocyanin
  • Beta Carotene
  • BlendCapColors
  • Caramel
  • Carbo Vegetabilis
  • Carmine
  • Carthamus
  • Chlorophyll
  • ColorFruit
  • FruitMax
  • Luteins
  • Lycopene
  • Malt
  • Red beet
  • Turmeric

E-number-free colors

FruitMax® is a product range of colors for all applications in food & beverage. These colors are considered as food ingredients with color properties and may be added without being declared as E-numbers.

The colors come from fruits, vegetables, herbs, spices or other edible raw materials. Read more about E-number-free colors with our main man Chr Hansen.


Color stability

We offer some of the most stable natural colors on the market, knowing that sustainability is the key.

Color Matching

Through technical expertise, we identify the best possible and natural color solution for your product that matches the consumer’s expectations.

Cost Effectiveness

Together, we streamline the cost in relation to its effect.